Butte College SBDCServing Butte, Glenn & Tehama Counties

Tasting Room Wine 101

Tasting Room Wine 101

Monday, August 16, 2021 2:00pm to Thursday, August 19, 2021 4:00pm

Join the Norcal SBDC Restaurant Program and the SF Wine School for an overview on your tasting room essentials and best practices. 

This program is designed for winery owners  and managers who want to get a better grasp on their tasting room program at their winery and learn to provide excellent service, speak effectively about wine with their guests and sell (more) wine in the tasting room. 

This program created by Master Sommelier David Glancy will impart the artful strategy involved in speaking about wine with your guests, understanding your winery’s wine list, suggesting food & wine pairing experiences, creating club and bottle sales through service, delivering value, and moving with confidence. With lessons that are immediately useful in the tasting room, this class will help students take their sales and service skills to the next level and be ready to train their teams effectively. There will be a list of items to purchase ahead of the class for instructional purposes.


4 Class Series 8/16. 8/17, 8/18, 8/19 2:00-4:00



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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.