Vanessa M. Penagos

Vanessa M. Penagos

Speaker Biography

Vanessa M. Penagos is a certified Online Marketing Certified Professional who has been involved in a variety of digital marketing roles for over 10 years. She has been invited to speak on panels and the Focus on Customer Service podcast about her insight and experience in social media and content marketing. Most recently she is the Content & Inbound Marketing Director for 1-800-PetMeds, a Top 500 Internet Retailer where she manages organic search, social media, and content marketing. Her passion for online marketing began as a teenager when she taught herself how to code and began building web sites for fun. She graduated from Florida Atlantic University with a degree in Marketing and serves on the Leadership Council for the Data & Marketing Association. She also writes a monthly column on social media marketing trends for Practical E-commerce, and a blog targeting small to medium businesses in the e-commerce industry. For fun, Vanessa enjoys traveling, reading, and writing about her passion for creative outlets on her blog.

PRESENTATIONS

BREAKOUT SESSION: "Increasing Sales and Leads through Social Media!"

Having social media presence is a must for businesses, but how can you use social media to build new business and gain new customers? More importantly, should you be investing advertising dollars in social media? As platforms like Facebook and Instagram are becoming more pay-to-play, it can be intimidating to know where to focus your efforts. We will discuss:

  • Techniques to help sell your product or service using social media
  • Influencer marketing
  • Tips to ensure influencer campaigns are FTC compliant
  • Case studies of brands utilizing social media for selling
  • Measuring success

CLOSING KEYNOTE PRESENTATION: "Going Beyond Social Media to Grow Your Business!"

Social media is only one slice of a digital marketing program and when it’s coupled with content marketing and search engine optimization (SEO), this marketing method is known as inbound marketing. We will expand our perspective of social media to include content marketing and SEO, and dive into the opportunities inbound marketing can have on your business. Vanessa will show you how to build your inbound marketing program to help drive your business forward.

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